UX/UI Motion Design Expert

I'm a web & Motion designer & Webflow developer

Crafting Dynamic UX/UI Motion Designs: 15 Years of Innovation and Impact

About me

Bas van Straaten
Hi, I’m Paul Camo

Mastering UX/UI and Motion for Immersive Journeys!

Over the past 15 years, I’ve successfully led over 60 digital design projects, delivering results that drive business success. My experience includes working with major B2C and B2B clients like Hugo Boss, RadioShack, and iGraal.

I’m passionate about turning complex ideas into visually compelling, user-centered experiences. Whether for startups or established brands, I’m committed to delivering innovative design solutions tailored to your needs, backed by:
→ 15 years of UX/UI and Motion Design experience.
→ Direct communication and hands-on project involvement.
→ A results-driven approach focused on deadlines and exceeding expectations.

Ready to elevate your digital presence?

Let’s schedule an introductory call here.

15
Years experience
100+
Projects completed
2000
Movies Watched

Services I offer

UX/UI Design and Optimization

Process: I create user-centric designs that boost engagement and enhance experiences. Using Figma and Adobe Creative Suite, I begin with research and user personas to understand the audience. I then craft wireframes and prototypes with intuitive flows and appealing interfaces, refining through usability and A/B testing to meet user needs and business goals.

Motion Design and Interactive

Process: Motion design enhances digital experiences, making them more engaging and memorable. Using tools like Rive, Spline, and After Effects, I create dynamic UI animations that guide users seamlessly. I collaborate with clients to understand desired interactions, then bring them to life with smooth animations. Interactive prototypes are developed with Figma and Adobe XD for testing and refinement before final implementation.

Web Design and Development

Process: I design and develop responsive websites that look and function beautifully on all devices. Using Webflow and HTML/CSS, I create mobile-first layouts that ensure an optimal user experience. I develop clean, maintainable code for fast load times and conduct rigorous testing to guarantee seamless performance across platforms.

Design System Implementation

Process: Consistency is key for brand recognition and efficient development. I use Figma and Design System principles to create comprehensive design systems with reusable components and guidelines for typography, color, and spacing. This streamlines development and ensures a cohesive brand identity across all platforms.

Visual Design and Social Media

Process: A strong visual identity is key to a successful brand. I use tools like Adobe Illustrator, Photoshop, and Cinema 4D to craft a distinct visual language that aligns with your brand's values and market positioning. My process includes creating logos, color palettes, typography, and designing collateral materials for consistent messaging across all channels.

Case Studies

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lillium

Transforming travel: Start-up's High-Tech Hub upgrade with innovative mobility app

In 2018, Lilium, a start-up focused on revolutionizing sustainable, high-speed regional air mobility, sought the development of a prototype for an app and a new website to showcase their innovative vision.

lillium
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Global Savings Group

systematic approach: Developing a Multi-Brand Design System

Global Saving Group, in collaboration with two external consultants, initiated a project to standardize their brands and touchpoints. The goal is to streamline the user experience, ensure consistency across channels, and strengthen brand identity for better market positioning and future integration with partner platforms.

Global Savings Group
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Pouch

Enhancing User Experience: Membership and Browser Extension

Pouch is a free Browser Extension that automatically finds and applies the best Voucher Codes as you shop online, on over 3,000 UK stores. How it works: “Add Pouch” and download Pouch for free. Start shopping online and add items to your shopping cart. At the checkout page, Pouch will automatically test all the best available vouchers for you.

Pouch
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Ready to elevate your user experiences?
Let’s connect!